About us

Welcome to Magical Wonderland, where the magic of sparkles comes to life!

Founded in 2010, Rachel and Emily embarked on a journey fueled by their shared passion for vintage bustiers. What began as a love for timeless fashion turned into a flourishing small business dedicated to bringing unique creations to the festival fashion scene.

Based in Sydney, Australia, co-founders Rachel and Emily design every piece in house to social media to overseeing the shipping process.

We hope you love the bold colours, sequin details and trendy silhouettes Magical Wonderland offers, to allow you to express your individuality and inner creativity at your next festival, rave, doof or special event!